I call it various profane terms, but among my favorite names for it is Crash. Because that's what it does best. This pc crashes more than Fez from That 70's Show masterbates.
I generally use whatever comes to mind for my PC's network identifier.
Desktop @ grandads = Genesis
Acer Intel = Anubis
Acer AMD = School
HP DV7 = Mechanic
HP G61 = Dave.