Your right, your paying for a name that is it. I bought this Dell which at that time has/had greater performance then the Mac and came with a two year warranty included in the price. I installed Ubuntu which gives me the same security features and stable OS and my Linux music recording software allows me to do the same production that a mac could give me and I pay less, so why would I buy a mac? Not to mention if I really wanted to use OSX because Linux fell off the face of this earth then I would just build a hackintosh, but that is just me.
Mac is suppose to be for picture/video/music production, god forbid apple users hear about ubuntu studio, apple would go bankrupt.
It isn't just the name though, Apple have AMAZING trackpads. I'm not saying that a trackpad alone is worth the extra that Apple charge, but it does make me really sad that (from what I can tell testing in shops) despite non-Apple trackpads/touchpads looking a lot better in recent years and attempting gestures, they're still pretty rubbish.
Because I got my macbook fairly cheap and if it breaks I probably wouldn't want to pay to replace it, and I'd really miss the trackpad. (This includes desktop macs now they have a plug in trackpad).
HOWEVER
I heard that people have made it possible to use plugin trackpads on Linux so maybe this is a solution.
(Just to be clear, I have a mouse plugged in 99% the time and I use a ton of keyboard shortcuts, I just love the trackpad + gestures as well and am slightly slower on Windows because of this).
There are a few other things I prefer about Macs but I like stuff about Windows too and find both very easy to use (I don't prefer Macs because I find Windows 'hard' as some people assume all mac users do).
I wouldn't be without Windows though just because Macs are so far behind gaming-wise and just the thought of being without Windows scares me a little
thus I have a very old windows computer also.
I really don't understand people who pay a ton for Macs but then don't use the trackpad gestures/mac only apps etc and just use Word/a browser. Then you really ARE paying more for the same thing.
I think I'm fairly balanced and don't understand fanboys of either side!
edit: I don't have an iphone/ipad etc but I can see how people would pay more if they did because they do seem to sync together rather well. Then there's people who have enough spare cash that they may as well get Apple if they prefer the brand. There may be better solutions but I guess some people prefer to spend extra money and not do research to find out.