Just a few weeks ago I purchased an Olympus C-740 Ultra Zoom digital camera w/ 10x optical zoom. This camera is 3.2 mpxl (effective), but I have very recently learned that 'megapixels' are not the total concern. The quality of the lens plays a sizeable role in this picture also. Example: Just before buying this camera I found a 5+ megapixel unit (don't remember the brand name) at Aldi's. This DC sold for just $200, with a 128mg storage card and USB docking cradle. But the clarity & quality of photos were nowhere near what I get from my Oly C-740UZ. My camera takes excellent outside photos, and the 10x optical zoom is absolutely amazing. I have found, however, that this camera doesn't fare as well as I would desire it to with indoor shots, unless the lighting is optimal. But this is within shooting in the 'automatic mode'. I don't know enough, yet, about manual settings (which, I have been told, will afford compensatory measures for those low lighting indoor shots). All in all, though - this is one digital camera to be reckoned with, and I recommend it highly. You can't grab the deal that I did (Office Max was selling it for $300 with a $100 store rebate, and a $50 rebate from Olympus - leaving me with a translated purchase price of $150). But SAM's Club (if memory serves me correct) is selling this same DC for $200.