Do you think it should be the same with the movie industry?
You've got me going!
The introduction of iTunes showed that people are willing to pay providing they get good value for money. In the case of iTunes, paying for what you like instead of paying a lot more for a complete album.
I see the relationship between media companies and the public as similar to a drug dealer and junkies. On one side, high risk, high returns; on the other side, the choice to be one or not. It's not all down to the media companies. The "drug" of choice changes. TV and movies are losing out at the expense of the Internet and video games. Here are a few of my comments on the state of the industry and why people get turned off.
Ever-changing formats:
VHS, optical disk, DVD, Blu-Ray.... Each time the medium changes it's difficult not to buy everything over again. 10 years down the road you can't get your VHS player repaired so those movies are gone. When you buy the next format, why are you paying full price? You've already paid for the performance and cost of the original production. Why do you have to pay that again? It's fair that you have to pay for the re-engineering, cost of media production, distribution and some profit, but that's it. If you already own the movie you should get a significant discount (50-70%?).
Multi-issues:
You've seen it, the first edition; the director's cut; the platinum edition; the collector's edition. While one can say that fans are idiots to buy them all, it's the junkie getting the latest buzz and the production companies know it.
Product placement:
Product placements could be fun, eg the early Bond movies with everything British. Unfortunately the other side of that is where the dialog is total rubbish to include a sponsor's name; the coffee cup label is always facing the viewer; there's a vending machine or delivery truck in the most ridiculous location. People may not take notice. I object to surreptitious mind control.
Advertising:
I haven't watched an EPL football match on TV for years. Ever since they brought in the electronic billboards that are a constant distraction. Advertising is an unfortunate necessity of free enterprise but not to the point it diminishes the viewing experience. They have started to appear in NHL rinks, not animated but bright, reflective or fluorescent tones on the boards. On TV, stations are advertising their upcoming shows during another show, usually as an extension of the station's on-screen logo or a banner across the bottom of the screen. Distracting and annoying.
The Global Village:
Movies are still released in order to make the most of local markets and time of year. That may be changing. Who is going to wait for it to be released locally? You get a bootleg copy off the Internet and when it finally gets released in theatres you don't bother because you've seen it. The theatre experience is far nicer than viewing at home but not when you've seen the movie and you have to sit through 20 minutes of ads before the feature.
I'm sure that most people don't notice and don't care. In the long-term there are always other things to do and entertain for the freer mind. There is the "getting stuff for free" aspect but I think it's less than people make out.
I went into a office supplies store a few years ago. I couldn't find the printer inks so I went to the counter and asked. The assistant replied that so many had been stolen they keep them behind the counter. I responded that if they weren't charging $20 for a tiny plastic container of dye, nobody would be stealing them.